So I woke up to the Kolkata edition of Mint next to me and the first page, apart from the serious stuff on the financial markets, carried a rather interesting article on how Kolaveri Di - the song everyone seems to be hooked on to - went viral.
To begin with, here's an interesting fact. Kolaveri Di was leaked days before its official release. The video which you and me were directed to on Youtube through social media websites was a rough, unofficial version, never meant to see the light of day.
But, call it serendipity or a well thought out marketing gimmick, it went on to get an incredible volume of traffic within the first three days itself! To give you a perspective, the video has already crossed the 15 million hits mark!
Kolaveri stacked up a tremendous following even before the official version was released on the 16th of November, which has its own share of amazing facts. The cast and crew apparently worked overnight and shot the official video at 2 am and then it got edited on the morning of the release date! Ever heard of that?
Here are some more figures!
Between the 1st and the 10th of November, Kolaveri Di had 43,800 mentions across Social Media circles in the US, 7000 in France and 4000 in the UAE, a first for a - yet to be released - Indian song.
Since the date of release of the Official video, #KolaveriDi on twitter notched up 200% increase in its mentioning from 179 to 14,907.
Going behind the facts, what were the reasons for this craze? Some say its the catchy lyrics, a mixture of fun, emotion and sometimes, utter nonsense which actually works for the song! What undoubtedly is the USP of the song, is the pronunciation. Even the Huffington Post noted how "adding a u sound to the end of English is the latest trend in India".
Whatever the facts may be, if you want to spend a good light-hearted 4 minutes of your life - don't miss out on this one!
To begin with, here's an interesting fact. Kolaveri Di was leaked days before its official release. The video which you and me were directed to on Youtube through social media websites was a rough, unofficial version, never meant to see the light of day.
But, call it serendipity or a well thought out marketing gimmick, it went on to get an incredible volume of traffic within the first three days itself! To give you a perspective, the video has already crossed the 15 million hits mark!
Kolaveri stacked up a tremendous following even before the official version was released on the 16th of November, which has its own share of amazing facts. The cast and crew apparently worked overnight and shot the official video at 2 am and then it got edited on the morning of the release date! Ever heard of that?
Here are some more figures!
Between the 1st and the 10th of November, Kolaveri Di had 43,800 mentions across Social Media circles in the US, 7000 in France and 4000 in the UAE, a first for a - yet to be released - Indian song.
Since the date of release of the Official video, #KolaveriDi on twitter notched up 200% increase in its mentioning from 179 to 14,907.
Going behind the facts, what were the reasons for this craze? Some say its the catchy lyrics, a mixture of fun, emotion and sometimes, utter nonsense which actually works for the song! What undoubtedly is the USP of the song, is the pronunciation. Even the Huffington Post noted how "adding a u sound to the end of English is the latest trend in India".
Whatever the facts may be, if you want to spend a good light-hearted 4 minutes of your life - don't miss out on this one!
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